Pride Mobility’s big idea….”social mobility”

Pride Mobility introduces a power chair that delivers a whole new approach to mobility and access.   Pride is making a big deal of this new chair in their marketing and advertising. And it is not hard to see why. We brought in one of these chairs as a demo unit for our showroom and […]

Medical equipment provider’s are “the tail of the health care dog”

Despite the fact that most Americans would like to spend their retirement years living in their own home, many are forced into hospitals, extended care facilities, nursing homes or retirement communities. Some of these are great, some less than desirable. The truth is that home medical equipment such as wheelchairs, ramps, bathroom aids, and stairlifts […]

Pharmaceuticals… It’s all about advertising, not R & D.

These two recent articles highlight some of the ironies of our hobbled healthcare system. On the one hand, pharmaceutical companies are spending record amounts on advertising–mostly targeted directly at doctors and consumers. The biggest spender, Johnson & Johnson, shelled out $17.5 billion on sales and marketing in 2013, compared with $8.2 billion for R&D. One […]